During our foundation year at Ravensbourne University, I collaborated with Clara Cullinane, Dylan Mycroft (known as “Wind Cries Mary”), Jeimi Mazon, Petra Carret Kurelic, and Yasimin Bell on an industry-led project. The brief tasked us with selecting an established brand and developing a creative rebrand.

We chose to reimagine Preen by Thornton Bregazzi, drawing on the brand’s early punk roots. Our concept aimed to revive the rebellious spirit that once defined the label, amplifying its subversive edge while thoughtfully challenging contemporary social norms.